The fiduciary advisor is considered the gold standard in financial advice. Even though the DOL’s Fiduciary Rule is probably dead, and the SEC’s replacement has yet to be finalized, we think the cat’s already out of the bag and the Best Interest Economy is here to stay—regardless of who eventually enforces such a rule.

Being a fiduciary is a selling point for many advisors looking to elicit trust from their clients and prospects. But is it enough to just call yourself a fiduciary? In an industry where there’s often an overload of information, rather than a shortage, advisors not only have to say why they’re a fiduciary, they have to set themselves apart from every other one out there.

We put together five good fiduciary habits you can implement today to prove to clients you’ve got their backs (and their best interests) at heart.


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